BEHIND THE BRAND

Welcome to NOTSAD, where unisex streetwear becomes a canvas for purpose. Our mission is clear: Coming Together For Mental Wellness. Living in A Sad Generation With Happy Pictures, NOTSAD acknowledges the importance of addressing the underlying struggles beneath the surface.

NOTSAD is not just a streetwear brand; it's a movement that transcends threads and fabrics. We're dedicated to fostering a community that raises awareness and support for mental wellness. With every purchase, a meaningful portion of the proceeds directly supports the Suicide Prevention Lifeline, contributing to essential resources for those in need.

Step into the world of NOTSAD and redefine streetwear as more than just a style but as a powerful voice for our generation's challenges. Together, we can make a positive impact, one garment at a time. NOTSAD – where fashion meets empathy.